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The formation of an independent Ukrainian state, its progressive economic development, strengthening the foundations of civil society require adequate to these ambitious and noble goals, a highly effective education system. As in the whole modern world, the importance of education as the most important factor in the formation of a new quality of economy and social life is increasing along with the growing influence of human capital. [1,352].

The quality of life and educational potential of Ukrainian society is largely determined by the level of

education and culture of the population, its worldview and spiritual development, the ability to systematically

obtain and use the necessary information. These factors affect the degree of involvement of Ukrainian society

in national and world human processes of progressive development. Education that meets the modern needs

of society and the labor market is a powerful adaptive potential in a rapidly transforming society to modern

socio-economic realities, which becomes the most important condition for successful and sustainable social

development. In the developed countries of the world, the educational infrastructure in the context of innovation development is involved in active innovation policy as a purposeful system of measures of an innovative nature, which ultimately seeks to have a high innovation rating. First of all, innovation policy has

proven and tested itself as a foundation for building a common strategy of the company, its marketing and financial policies. World practice is rich in experience of development, restructuring, reforming the educational system. However, each case in a given period of time, in a country or society, is special.

Higher education institutions (especially in this segment) should be engaged not only in basic and applied research, but also in developing the content of advanced educational programs that anticipate existing needs in terms of knowledge and skills, search for new educational technologies, re-manage the educational process and their activities [2]. Higher education is one of the strategic resources of the country. The combination of policy, which is still being formed, but smart and clear, aimed at improving the quality of education, focused on the knowledge economy with advanced global models of its implementation, allows to ensure the integration of the interests of the state, society and time.

In this regard, the main organizational tool in the specific implementation of the program of innovative development is an innovative educational project, the implementation of which allows creating new or upgrade existing educational technologies, products, equipment, teaching and educational tools, structural and infrastructural innovations in education, and also provide new educational services and train specialists in demand in the labor market, create and commercialize new or upgrade existing scientific and technical products, technologies or services. Innovative educational projects are characterized by interaction with the market of educational services and the labor market. [3]. The market of educational services and the labor market have their own specifics. In particular, for the labor market, a trained specialist can be considered as the final innovative product. This is what is singled out in a separate key line of the innovation development strategy. The problem of organizing and conducting business is especially acute for higher education, because, in addition to the actual educational process, higher education must ensure the development of research potential and knowledge-intensive production of national importance. Higher education is the most dynamic part of the education system, so it is universities that have the necessary opportunities to obtain economic benefits through entrepreneurial activity. However, in most higher educational institutions these opportunities are either not realized at all or are not fully realized. In the crisis of the economy of modern education, entrepreneurship is a necessary condition for the existence and development of universities, and its main purpose is to attract financial resources. Thus, educational innovations, although related to the development of modern technologies and their implementation in the educational process, cannot be reduced to it alone. However, according to experts, no less important is the innovative transformation of forms and content of education at all levels, their technologicalization in accordance with the realities of modern life.

Understanding the current situation and prospects, vectors of modern education requires a constructivist understanding of the educational process, based on the fact that learning should focus not on the transfer of static knowledge, but rather to form technologies for working with information on which students can receive their own and adequate to the current pace of world development of knowledge. [4. 201]. Educational innovations and their introduction determine the future of education as a social institution. The rapid development of civilization, of course, must be adequately reflected in educational practices. Understanding the progressive role of education in social development, it is quite natural to set and try to ensure that the innovation policy of each domestic university with a targeted focus is a policy of growth.

innovation; innovation policy; the concept of innovationdevelopment; modernization of knowledge; innovative content; business activities of universities